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Marketing Trends

Online advertising market share is up

The online market is developing at an astounding rate and once again we see exceptional growth and a significant increase in market share. 90% of internet users are on broadband now and nearly 40% are using wireless. We’re also seeing women and the over 50s spending far more time online, which makes the internet a very attractive medium to a broader set of advertisers.

Guy Phillipson, Chief Executive, Internet Advertising Bureau

The latest internet ad spend study from the Internet Advertising Bureau and PricewaterhouseCoopers (PwC) reveals that online advertising has boosted UK advertising economy with 41.3% growth in first half of 2007.

• Online advertising equates to 7.2% of total UK advertising spend.
• Of all advertising media, the internet saw the biggest increase in spend: 41.3%
• All areas of advertising except outdoor saw a decline, ranging anywhere from 2.1% to 7.7%

Source: The Advertising Statistics Yearbook 2007 and IAB 2007

However, offline promotion is still crucial to the success of your franchise. See how offline promotions and mail drops can become another revenue source for CityLocal franchisees.