Business Articles
Review of Cartridge World Franchises
In these times of austerity, finding a business that is recession-proof can be particularly difficult. Fortunately, for entrepreneurs considering starting up their own franchise in these turbulent times, Cartridge World looks as good an investment opportunity as any other.
Entrepreneur magazine recently named Cartridge World as the best toner replacement service. The franchise has expanded rapidly across the UK, Europe and the US in recent years, with Cartridge World becoming the 13th fastest-growing business in the US alone. In addition, the company was awarded the Best International Franchise Expansion Programme by the British Franchise Association in 2007.
At present, Cartridge World has more than 1,700 outlets across the world and that number is growing as an increasing number of investors start their own franchise to exploit the buoyant market. It is estimated that over half the homes in the UK have a printer and that number is set to rise; a trend that is being repeated in a number of countries.
The increasing number of printers in households means that demand for ink cartridges will remain high. However, the cost of replacement ink is expensive compared to the cost of the printer. This is where Cartridge World comes into the equation, refilling cartridges with its own high-quality ink at a much cheaper price than the cost of buying a replacement cartridge.
The strategy is simple; as a Cartridge World franchise owner, your customers receive what amounts to a new cartridge filled with ink for a fraction of the price. Furthermore, since there is less waste, as the old cartridge is recycled and reused, Cartridge World presents the consumer with a much more environmentally-friendly alternative to buying a new cartridge each time they run out of ink.
Starting up a Cartridge World franchise typically requires a minimum investment of £50,000 to £100,000, though the parent company is keen to emphasise that it has good relations with many high street banks, who have lent some of the start up costs to qualifying individuals in the past. In franchise terms however, this start-up cost is relatively low, especially for a product that is increasing in demand and which, given the current financial climate and emphasis on green issues, is likely to improve its market share still further.
As a new Cartridge World business owner, you will receive a month's training from the company's European Support Team based in Harrogate. Once this training period is over, the team will still be there to assist you in every step of your business. Help is available from the development of the initial business plan and cash flow forecast and securing funding from the banks, to the training and support needed to open your new Cartridge World franchise.
Further support comes in the form of a detailed business manual, computer software and expert guidance; especially during your first week of operations when a member of the support team from head office will be present all week to offer help and guidance on the refilling and remanufacturing of the printer cartridges.
As a franchise opportunity, Cartridge World is a cheaper and greener alternative for printer ink, and in today's world those qualities make the company an enticing investment prospect.
N. R. D. | CityLocal UK
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